Men’s Wearhouse unveils men’s wearhouse ‘Next Gen’ store incorporating digital shopping experience
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Men’s Wearhouse unveils men’s wearhouse ‘Next Gen’ store incorporating digital shopping experience
Men’s Wearhouse renovated its store near The Woodlands into the first “Next Gen” concept store, with a streamlined design incorporating digital elements to suit tech-savvy customers. “In order to attract them and keep them happy, you have to be technologically savvy yourself,” he said. “If you’re not, they tune you out.” The conversion comes as its Houston-based parent, Tailored Brands, is closing up to 500 stores — or roughly a third of its locations — to deal with financial difficulties as customers stayed home because of the coronavirus pandemic and have been spending less on formalwear and clothing. Its other brands include Jos. A. Bank, Moores Clothing for Men and K&G. 16 of 18 Men's Wearhouse unveiled a new store format at its Shenandoah location at 19075 Interstate 45. The company worked with Nelson Worldwide to create a layout that is easy for customers to navigate and incorporates digital shopping elements. 6 of 18 Men's Wearhouse unveiled a new store format at its Shenandoah location at 19075 Interstate 45. The company worked with Nelson Worldwide to create a layout that is easy for customers to navigate and incorporates digital shopping elements. 3 of 18 Men's Wearhouse unveiled a new store format at its Shenandoah location at 19075 Interstate 45. The company worked with Nelson Worldwide to create a layout that is easy for customers to navigate and incorporates digital shopping elements. 14 of 18 Men's Wearhouse unveiled a new store format at its Shenandoah location at 19075 Interstate 45. The company worked with Nelson Worldwide to create a layout that is easy for customers to navigate and incorporates digital shopping elements. 7 of 18 Men's Wearhouse unveiled a new store format at its Shenandoah location at 19075 Interstate 45. The company worked with Nelson Worldwide to create a layout that is easy for customers to navigate and incorporates digital shopping elements. Written By Katherine Feser Reach Katherine on Katherine Feser covers a variety of subjects for the Houston Chronicle Business section. She coordinates some of the paper's most popular special sections, including the Chronicle 100, Home Price Survey, and Top Workplaces. She compiles many of the staples of the section, including the daily markets page, People in Business, event listings and real estate transactions. Customers can find shirts and virtually pair them with ties at the interactive shirt wall, sorted by color. The “co-create” area with a table and technology provides a place where customers can visualize merchandise together. The store features enhanced digital and interactive technology such as hands-free fitting and measurement. 2 of 18 Men's Wearhouse unveiled a new store format at its Shenandoah location at 19075 Interstate 45. The company worked with Nelson Worldwide to create a layout that is easy for customers to navigate and incorporates digital shopping elements. It will also implement “touch free tailoring” where customers’ measurements are taken by computer-generated selfies. Back house operations include shipping from store and online pick up in-store. The store, at 19075 Interstate 45 in the Portofino Shopping Center in Shenandoah, serves as a testing ground for new concepts, which could be rolled out to other locations, according to Men’s Wearhouse. 13 of 18 Men's Wearhouse unveiled a new store format at its Shenandoah location at 19075 Interstate 45. The company worked with Nelson Worldwide to create a layout that is easy for customers to navigate and incorporates digital shopping elements. 17 of 18 Men's Wearhouse unveiled a new store format at its Shenandoah location at 19075 Interstate 45. The company worked with Nelson Worldwide to create a layout that is easy for customers to navigate and incorporates digital shopping elements. Whether the pivot will be enough to boost the company’s fortunes at this stage is a question. RELATED: Pandemic closures give Mizzen Main time to strategize Houston debut On : Men’s Wearhouse, Jos. A. Bank owner files for bankruptcy in Houston 12 of 18 Men's Wearhouse unveiled a new store format at its Shenandoah location at 19075 Interstate 45. The company worked with Nelson Worldwide to create a layout that is easy for customers to navigate and incorporates digital shopping elements. 18 of 18 Men's Wearhouse unveiled a new store format at its Shenandoah location at 19075 Interstate 45. The company worked with Nelson Worldwide to create a layout that is easy for customers to navigate and incorporates digital shopping elements. “We know that menswear retail is changing rapidly, driven by customers that are digitally connected, in control and expecting zero friction as they seamlessly engage in digital and physical environments, often simultaneously,” men's wearhouse said Carrie Ask, chief customer officer for Tailored Brands. “In addition to broader retail industry shifts to online, as well as personalization and customization, menswear customers are changing the way they dress, how they engage and shop and what they expect from a brand.” Men's Wearhouse unveils men's wearhouse 'Next Gen' store incorporating digital shopping experienceMen's Wearhouse unveils men's wearhouse 'Next Gen' store incorporating digital shopping experience 11 of 18 Men's Wearhouse unveiled a new store format at its Shenandoah location at 19075 Interstate 45. The company worked with Nelson Worldwide to create a layout that is easy for customers to navigate and incorporates digital shopping elements. 10 of 18 Men's Wearhouse unveiled a new store format at its Shenandoah location at 19075 Interstate 45. The company worked with Nelson Worldwide to create a layout that is easy for customers to navigate and incorporates digital shopping elements. “We kicked off our NextGen store design effort by immersing ourselves in our consumers experience, mapping their journey in stores across the country, observing opportunities to improve their omnichannel shopping experience and challenging ourselves to design a store that would strengthen our ability to express modern menswear style, showcase and empower our expert service, integrate and embed a seamless omnichannel experience, and evolve our economic and operating models,” Ask said.
Tailored Brands, which filed for Chapter 11 bankruptcy protection in early August, is set to emerge by the end of November, according to the company. “This experiment that they’re doing is the right one, but a little bit too little too late,” said Venky Shankar, research director of Texas A&M University’s Center for Retailing Studies. “They will have to transition quickly if they want to keep their brand still alive.” Keeping Generation Z and millennial consumers — the largest group of customers for retailers — in mind is a smart move as they will be key to the future of the clothing industry, he said. 9 of 18 Men's Wearhouse unveiled a new store format at its Shenandoah location at 19075 Interstate 45. The company worked with Nelson Worldwide to create a layout that is easy for customers to navigate and incorporates digital shopping elements. 8 of 18 Men's Wearhouse unveiled a new store format at its Shenandoah location at 19075 Interstate 45. The company worked with Nelson Worldwide to create a layout that is easy for customers to navigate and incorporates digital shopping elements. 4 of 18 Men's Wearhouse unveiled a new store format at its Shenandoah location at 19075 Interstate 45. The company worked with Nelson Worldwide to create a layout that is easy for customers to navigate and incorporates digital shopping elements. Investigations Investigations A Texas man begged for mental health help. The system failed him. Stetson Hoskins, a 24-year-old diagnosed as bipolar and with schizophrenia, gave doctors and police officers a life or death warning, but the Texas mental health system still failed him. 15 of 18 Men's Wearhouse unveiled a new store format at its Shenandoah location at 19075 Interstate 45. The company worked with Nelson Worldwide to create a layout that is easy for customers to navigate and incorporates digital shopping elements. 5 of 18 Men's Wearhouse unveiled a new store format at its Shenandoah location at 19075 Interstate 45. The company worked with Nelson Worldwide to create a layout that is easy for customers to navigate and incorporates digital shopping elements. The store, which aims to make shopping as safe and seamless as possible amid COVID-19, incorporates the omnichannel experience, meaning customers can buy online and pick up in store, utilize curbside pick-up and experience hands-free fitting. A pared-down selection of merchandise gives the store a modern look. Men’s Wearhouse worked with Nelson Worldwide, an architecture, interior design and brand strategies services firm, on the redesign in collaboration with teams from across the company. The 6,425-square-foot store features distinct areas for custom, rental and retail sections and a glassed-in vault for stocking products off the main sales floor. Turner fires housing director who accused him of 'charade' bids Many Haitians, coming from Chile, to pass through Houston Couple asked to leave Texas restaurant over mask wearing Exclusive: 'Top Chef' to set its next season in Houston Kylie Jenner, Travis Scott's trip to Houston Zoo sidelines guests Despite protest from locals, Galveston's Galvez hotel is now pink Editorial: How we got to Haitian migrant crisis & how we get out Who is challenging Abbott in 2022, and who is out? Fort Bend ISD police sergeant dies from COVID 14-year-old son of Houston police officer fatally shot in Kingwood Business // Retail Men's Wearhouse unveils 'Next Gen' store incorporating digital shopping experience Katherine Feser Sep. 23, 2020 Updated: men's wearhouse austin street